David Gordon Schmidt commented on 'Educating your salespeople about the new...
Yes, indeed. A constant flow of pertinent content not only keeps awareness of the seller's value proposition high for the "someday" prospect; at its best it turns the prospect into a cheerleader when...
View ArticleMark Goloboy commented on 'Educating your salespeople about the new B2B sales...
I think the only difference in the 16 years since 2004 is that email was added. It's only in the last year that Sales teams have started paying attention to Social Media as a Marketing source. The 2010...
View ArticleMark Goloboy commented on 'Educating your salespeople about the new B2B sales...
meant 1994 in prev comment...
View ArticleNathan Dube commented on 'Educating your salespeople about the new B2B sales...
Dave, this is a great post. I have a unique position at my (B2B) company as to how half my time is spent as a marketing professional (Social Media, Blogging, SEM/SEO) and the other half is spent in...
View ArticleDavid Meerman Scott commented on 'Educating your salespeople about the new...
Mark - my diagrams are not meant to include everything that a B2B company does in sales & marketing. They are a metaphor rather than a complete model. Nathan - Cool that you do both. So you really...
View ArticleNathan Dube commented on 'Educating your salespeople about the new B2B sales...
Absolutely. I would say more so than most people. When I was working in marketing full time I experienced some of the adversarial concept that you mentioned, after transitioning to doing sales and...
View ArticleChristopher Ryan commented on 'Educating your salespeople about the new B2B...
David, good post. One of the biggest lessons about today's sales cycle is that there is no ONE sales cycle in B2B. Because of the prevelance of content on the Internet, prospects enter the sales cycle...
View ArticleEquineValentina commented on 'Educating your salespeople about the new B2B...
Honestly, I don't know what I am doing: if I am selling or marketing my blog/website. In order to sell it I have to market it. It's so much fun to "sell" my blog to people by marketing on these social...
View ArticleDavid Meerman Scott commented on 'Educating your salespeople about the new...
thank you EquineValentina - glad that my ideas have helped you.
View ArticleTony Pantello commented on 'Educating your salespeople about the new B2B...
David - Thanks for this post. At the accounting firm I work for, this lesson needs to be taught to everyone, not just the sales and marketing departments. Can you point me to any resources that focus...
View ArticleSinggentsclub commented on 'Educating your salespeople about the new B2B...
David The wall between sales and marketing has existed and continues to exist, unfortunately. I believe that it exists due to lack of communication and an understanding of how the two can cooperate to...
View ArticleTom Nolan commented on 'Educating your salespeople about the new B2B sales...
Another very interesting post David. I agree there has been a shift in sales and marketing departments attitude to each others roles in the sales process..but its still not ideal. In a perfect world...
View ArticleGary Ambrosino commented on 'Educating your salespeople about the new B2B...
I think marketing and sales absolutely need to work together. As a matter of fact, it's not clear to me that there are separate functions called "marketing" and "sales" anymore. The new paradigm...
View ArticleDavid Meerman Scott commented on 'Educating your salespeople about the new...
Thanks, all, for your comments. Tony - You could send them to this free ebook I wrote: http://www.davidmeermanscott.com/documents/Marketing_ROI.pdf And, without trying to sell... Many people say they...
View ArticleKenny Madden commented on 'Educating your salespeople about the new B2B sales...
I have been banned from drawing circles instead of funnels in my office, So i am happy to see this conversation. The changing landscape of “Traditional lead generation” as it pertains to the IT market...
View ArticleMisskatiemo commented on 'Educating your salespeople about the new B2B sales...
Great post. I've worked in companies (well into the 2000's!) that have the "1994" dynamic you described above still present within their organizations. It's a tough hill to climb to escape that, and...
View ArticleJane Hiscock commented on 'Educating your salespeople about the new B2B sales...
Thanks for this David. In many companies this challenge often comes down to some combination of organizational politics and metrics. As you say it isn't all about the leads ... until it is. If the only...
View ArticleKyle McGrath commented on 'Educating your salespeople about the new B2B sales...
Great post. John Jantsch caught my attention in The Referral Engine when he said that "content is the new currency of marketing". Just like Nathan, I have to wear both a marketing and sales hat in the...
View ArticleCmssocialmarketing commented on 'Educating your salespeople about the new B2B...
Very informative post David. Thanks to products like Salesforce and Hubspot, sales reps can be part of the funnel creation, not having to rely on the IT department to program a web form or email...
View ArticleDavid Meerman Scott commented on 'Educating your salespeople about the new...
I am delighted that this post has been valuable and really appreciate the comments. Kenny - "banned from drawing circles instead of funnels" - LOVE IT. You're right about spending extra to qualify the...
View ArticleKatie Morse commented on 'Educating your salespeople about the new B2B sales...
David, Wow. Thank you for the incredible kudos! We're honored to be included in your book! On a personal note, I've seen you speak multiple times and have been following your blog for ages. Thank you...
View ArticleDavid Meerman Scott commented on 'Educating your salespeople about the new...
Thanks for commenting Katie! Yes, Radian6 pops up a number of times in my book to be released November 1 called Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with...
View Articlegrowretainprofit commented on 'Educating your salespeople about the new B2B...
David, From your comments are we, as businesses, having to look to create an almost entirely new department and scrapping the old sales and marketing departments? Creating a SaleMark department that is...
View ArticleDavid Meerman Scott commented on 'Educating your salespeople about the new...
Tim - The two roles are different. Marketing is one to many and sales is one to one. Different skill sets are required. But there is no doubt that today the stuff marketing creates (web content) is...
View ArticleRichmac commented on 'Educating your salespeople about the new B2B sales cycle'
This is a very timely post for me David in that I am working with a client on defining the triggers that move a prospect from one phase in the sales cycle to the next. Two points that you made loom...
View ArticleJacques Bakx commented on 'Educating your salespeople about the new B2B sales...
I agree. In successful b2b companies marketing and sales work together on cross-channel campaigns. Both understand the possibilities of combining different channels like sem, social media, e-mail, sms,...
View ArticleMktgstella commented on 'Educating your salespeople about the new B2B sales...
Couldn't agree more with this post. I think Marketing consistently stops short at early funnel disposition. As the buyer continues on his/her journey, the message and the experience with the brand...
View ArticleDavid Meerman Scott commented on 'Educating your salespeople about the new...
Richmac - Yes, getting sales to understand this new reality is critical. In my experience, the biggest obstacle can be old school sales VPs. David
View ArticleCarla commented on 'Educating your salespeople about the new B2B sales cycle'
Like the blog, appreciate the share!
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